The legacy of Coco Chanel’s haute couture fashion house is embodied in the high standards she inspired in modern designers.
Couture is a French term meaning “sewing” or “dressmaking.” It was originally combined with haute (high) to convey the “highest quality” in the creation of custom-fitted fashions. Only a select group of certified designers were granted the use of the term haute couture by a government commission.
Just as important to Chanel’s clients was the term chic. It referred to elegance. It evoked personal sophistication. And “smart” well-made design that is at once timeless and current.
The principles of what we consider to be chic have not changed over time.
What’s changed? The styles and designs we regard as chic. Fashion has continued to evolve more diverse and populist expressions. Decade after decade designers have expanded their palette of styles, materials and methods — keeping up with changes in lifestyles and appetites.
Starting in the 1980’s the term couture was liberally used in reference to brand name top designers selling ready-to-wear clothing. Good quality came from designer labels making clothing and personal accessories sold as luxury items. Couture is now available on a boutique rack.
Today’s coolest eco chic fashions are made with high quality natural textiles and exceptional handmade workmanship. New designer labels are emerging with modern chic styling and a consciousness of Nature. They are launching a new era built on the high standards and skills of couture. From fashion styles to decorative art to product design, today eco chic is making a quality name for itself.
Golden Age of Couture:
Photo:
Coco Chanel dress ca. 1930
From The Kyoto Costume Institute
Photo: Zémire’ evening ensemble by Christian Dior
Paris, 1954-5 autumn/winter
Photo:
Coronation dress by John Cavanagh
London, 1953. Woven silk. V&A.